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A truly rare herd sire prospect from the legendary Chelsie cow family, whose influence and value sit at the very top of the Shorthorn breed. At a time when power, body shape, and genuine stoutness are in demand, few cow families have delivered with the consistency and impact of the one behind Earned Reputation.

He is the kind that checks every box — stout, powerful, and masculine, with exceptional foot size, center body, and a bold, rugged hip. Yet he remains sound from the ground up, balanced, and captivating in his presence. Backed by a cow family that has earned more national show-ring recognition over the past decade than any other in the breed, Earned Reputation represents both proven legacy and modern relevance.

Genetic defect free and built with extra substance and power, he fits multiple facets of the Shorthorn breed. Named to honor a cow family that has built an unmatched legacy, Earned Reputation stands as a cornerstone herd sire prospect for the future.

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Craig Steck 319-530-8790
Stephanie Steck 402-680-1254

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A low birthweight herd sire prospect from a first calf heifer, that blends performance, power, and phenotype. This bull offers added dimension and body shape while maintaining a high-quality, balanced look. Built to add pounds without sacrificing structure or eye appeal, he represents a versatile option for producers seeking both growth and quality.

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sharp, attractive ¾ Simmental bull backed by the proven Broker x Lucy cow family that has produced national champions. A full-face baldy with excellent balance, structure, and growth, he is designed to inject look, correctness, and added performance into his calf crop.

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A young, high-quality Angus bull backed by elite genetics. Bold bodied, attractive, and flexible at the ground, he combines eye appeal with function. A low birthweight option well suited for heifer use while still maintaining quality and balance. His dam is a special and is a past Champion in the Louisville Prospect Heifer Show and he had a maternal sister on this years fall bid-off sale that was tremendous. Bred in the purple.

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A High Maine bull combining quality and performance in one package. Stout made, well balanced, and sound at the ground, he brings added substance and scale. Weighing over 1,400 pounds at a year of age, he is built to add growth while maintaining quality in his females. He’s impressive in his build.

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Craig Steck 319-530-8790
Stephanie Steck 402-680-1254

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A power bull through and through. Massive rib shape, heavy topped, stout hipped, and rugged in his design. Expect him to add payweight at weaning and real muscle expression to a calf crop.

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Craig Steck 319-530-8790
Stephanie Steck 402-680-1254

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Maternal Made remains one of the most influential maternal sires the beef industry has ever seen, producing cattle that work across seedstock, show, and club calf sectors. With semen availability becoming increasingly limited, Made by Lucy represents a unique opportunity.

Lucy 610D needs little introduction, having produced National Champions, six-figure show heifer prospects, and elite donor females for programs nationwide. The only thing missing from her résumé was a true herd sire prospect — until now. Made by Lucy is great looking, bold bodied, stout, and soft at the ground, offering tremendous upside for producing high-value replacement females.

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Craig Steck 319-530-8790
Stephanie Steck 402-680-1254

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A standout individual with the kind of look and presence that turns heads from the road. YOLO is bold ribbed, powerfully hipped, and built with a striking hind leg and silhouette that demands a second look.

He traces back to the influential Chelsie 210Z, the dam of the reigning Show Heifer of the Year campaigned by Carter Wickard. This Primetime son is another elite outlier from a cow that consistently raises the kind that separate themselves. With curve-bending performance, power, and undeniable style, YOLO offers the opportunity to make immediate and generational progress in a cow herd.

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Craig Steck 319-530-8790
Stephanie Steck 402-680-1254

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An eye-catching High Maine bull offering extra length of body, muscle shape, and style. His sire has proven his ability to add value, and this bull is cut from the same cloth — built to inject look, length, and muscle into a breeding program. The maternal sisters to this bull by All Me have proven them selves in the ring and are now entering production.

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Craig Steck 319-530-8790
Stephanie Steck 402-680-1254